How to Stage Your Home to Sell

How to Stage Your Home to Sell

June 2, 2020 by Lexi Klinkenberg

Redfin’s Lexi Klinkenberg provides insights from a range of sources to help guide you through listing your home for sale.  Real Estate is showing a slingshot effect of sales after months of pent up demand during the Shelter in Place.  This points to a V shape recovery as homes flood to market in the San Francisco Bay area. “Our calendar is not only filling up with stagings for homes hitting the market, it is overflowing with de-stagings, as these homes swiftly go into contract once staged,” explains Gail Dunnett, CEO studio D.


Now is a great time to start getting your home staged properly. Staging is much more than just cleaning and decluttering your space. It emphasizes the beauty of your home and shows it in the best light, giving potential buyers a great first impression of the space they could call their own. And studio D’s CEO Gail Dunnett couldn’t emphasize more, “You never get a second chance to make a first impression.” Lexi of redfin looked to luxury home staging firm studio D as well as other experts in the field to share their tips on how to stage your home to sell.


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Make sure your entryway is stunning 

Make sure your entry is absolutely amazing! This sets the tone…

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Make your home stand out from the competition 

In this era of online-everything, sellers need to be sure to make their home pop. Create a “moment” the buyer will remember.


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Create a positive emotion for potential buyers 

The best home staging might make you rethink selling your home… 

The goal is to create a positive emotion that allows others to feel connected to the space. 



Optimize your storage space 

Buyers want storage space, so make sure you optimize the space available in closets and mudrooms. 


Deep clean and declutter 

Deep cleaning and decluttering to lighten up the appearance of your house is a cost-effective way to have your house look better online and in-person. 


Don’t forget about curb appeal 

Spruce up curb appeal when selling your home with a fresh coast of paint, light fixtures, fresh mulch and shrubs around foundations and lamp posts. 


Make small repairs 

Take care of any small repairs namely those that you can do yourself.



Freshen your soft goods

It’s a good investment to update your bedding and all your bathroom towels. 


Work with a professional staging company 

Avoid choosing a staging company based on price alone. Stagers are like restaurants with varying levels of quality and service.  Quality staging pays for itself in better pictures, faster sale, and higher price often returning over a 10x ROI. When choosing a company, look through previous work and read testimonials or get recommendations from your agent. A good staging company will provide a clean and consistent look throughout, that highlights all the best features, and helps prospective buyers envisage themselves in the space.


Originally Published on Redfin